Nissan Ties for First in JD Power Initial Quality Study

Initial Quality Study

The Best In Initial Quality Study

Looking for durability in a car? Consider a Nissan. The Nissan brand recently tied for the most awards from the JD Power 2018 Initial Quality Study. This study is a standard for predicting which cars will have the fewest problems in the future and those that currently have the highest quality. Among the cars that received top honors were the Frontier, Maxima, and Altima.

Winning 3 Years In A Row

According to Nissan, the brand has been a leader in the study for three years in a row, as it’s the third consecutive year Nissan has achieved significant improvement. The Frontier was the best Midsize Pickup, the Nissan Maxima took the Large Car category, and the Nissan Altima won the Midsize segment. The Nissan LEAF also showed massive improvement since last year. What does this study mean for the winners? In short, they’re the least likely to have problems in the near future. “Nissan’s J.D. Power IQS results for 2018 are encouraging because they reflect customer satisfaction directly from the people who buy and lease our vehicles,” said Mark Swenson, vice president of Total Customer Satisfaction for Nissan North America. “Positive IQS performance is a tribute to the ongoing efforts of Nissan Engineering, R&D, Quality and Manufacturing teams around the world.”

Nissan Owners Have Spoken

How does JD Power measure quality? The Initial Quality Study draws conclusions by looking at customer information and data from the first 90 days of ownership. That means that Nissan owners are tied for being the most satisfied during the first three months of ownership, which is a positive indication of things to come.

If you want to see some of these award-winning Nissan vehicles for yourself, contact us at Santa Cruz Nissan in Santa Cruz, CA.

Nissan Donation of $250,000 to HBCU STEM Programs Brings Total Up to Almost $2 Million

Nissan donation
Investing In Our Future

Supporting Colleges & Universities

Since the opening of its facility in Canton, Mississippi, in 2003, Nissan has been dedicated to supporting local historically black colleges and universities, or HBCUs. The most recent Nissan donation of $250,000 brings their total support of local HBCUs up to almost $2 million. Nissan is especially dedicated to investing in STEM (science, technology, engineering, and mathematics) education, which is why more than half of that $2 million has gone to STEM programs. In fact, Nissan was named a 2018 Top Supporter of HBCU Engineering Schools by US Black Engineer & Information Technology Magazine.

Nissan Donation of $250,000

The recent donation of $250,000 went to seven of Mississippi’s HBCUs, including two community colleges and three state universities, and will be used for resources and promotion of a wide range of STEM programs.  The Nissan North America director of Diversity and Inclusion, Jeffrey Webster, said Nissan’s investment in STEM at HBCUs is “vital to fostering the minds of the next George Washington Carver or Mae Jemison.”

STEM-Related Bachelor’s Degrees

According to a 2016 report from the National Science Foundation, HBCUs have a proven track record when it comes to STEM. They produce 27% of Black students with STEM-related bachelor’s degree while making up only 3% of colleges nationwide. Here at Santa Cruz Nissan in Santa Cruz, CA, we are proud of the contributions of our manufacturer. It is constantly looking for ways to help in the community, just like the team here at the dealership.

Nissan Brings Fun Winter Concept Cars to Chicago Event

winter concept cars
Nissan Auto Show

Chicago Auto Show

The Chicago Auto Show happened recently, and automakers all over the globe brought their wares to the motor show stage to showcase their vehicles. To acknowledge Chicago’s chilly winter weather, Nissan decided to have some fun with the event by bringing along two winter concept cars designed to hold their own in hazardous winter weather. The Nissan Armada Snow Patrol and the 370Zki Roadster both made their debut onstage at the Chicago Auto Show, attracting attention from attendees for their unique designs.

Nissan Armada Snow Patrol winter Concept Cars

The Nissan Armada Snow Patrol is the less adventurous of the two cars. Nissan used a standard Armada for the concept, attaching various accessories and playing with the design to give it a winter-ready twist, including a lift kit for more ground clearance, LED exterior lights, and off-road tires.

Nissan 370Zki Roadster

Meanwhile, the Nissan 370Zki Roadster is essentially a sports car snowmobile in action. Based off a convertible and modified for winter weather, the concept is undeniably experimental, featuring another lift kit and 4-foot-long Dominator Tracks on the wheels.

These winter concept cars from Nissan won’t be making it to the mainstream market, of course, but it’s just one fun example of how automakers can get creative and have fun at auto shows, while still showing off the potential of vehicles like the Nissan Armada and Nissan 370Z. For more information visit us at Santa Cruz Nissan in Santa Cruz, CA today.

2018 Nissan Titan XD Midnight Edition Unveiled

Titan XD Midnight Edition
Midnight Still Shines

Titan XD Midnight Edition

The winter solstice is the darkest day of the year, which makes it the perfect time to show off the 2018 Nissan Titan and Titan XD Midnight Edition. Nissan did just that on December 21, 2017 in Nashville, Tennessee.

Black Grilles

Both of these special edition models take being dark to the next level and feature black grilles with dark inserts, black exterior badging, 20-inch black wheels, dark headlamps, black mirrors, black fog lamp finishers, black door handles, black step rains, black front and rear bumpers, black interior trim, and “Midnight Edition” exterior badging.

Crew Cab

The Titan Midnight Edition is only available on Crew Cab SV and SL models. With the Titan XD Midnight Edition, you will also get black fender louvers. These special features are only available on the Crew Cab SV and SL 4×4 models and come equipped with the Cummins® 5.0-liter V8 Turbo Diesel engine. Along with these two truck models, there are other Midnight Edition Nissan models available including the Frontier, Pathfinder, Murano, and others.

Check It Out

If you are going for the dark and brooding look in your next truck, the 2018 Nissan Titan and Titan XD are on sale right now at Santa Cruz Nissan in Santa Cruz, CA. Stop by for a test drive to see if these trucks are dark enough for you.

2017 TITAN Capabilities Come in Handy During Hurricane Irma Cleanup

2017 TITAN capabilities
Hurricane Relief

September Storm

Hurricane Irma hit the southeastern region of the US hard in September, but many people are still recovering. Partnering with Hilary Hutcheson, a premier fly-fishing guide, Nissan offered its help in the cleanup efforts that have been ongoing in the Florida Keys area.

Giving Back To The Community

Nissan is dedicated to giving back to the community, one reason we at Santa Cruz Nissan are proud to be associated with the brand. Offering a 2017 Nissan TITAN for the cleanup efforts after Hurricane Irma, Hutchinson and her team were able to haul debris that’s been littering the coast for months. According to Nissan, Hutchinson also participated in a local fly-fishing tournament to raise money for the efforts as well.

“When I saw my friends in the Keys lose 30 guide days in the wake of Hurricane Irma – as well as their boats and homes in some cases – I felt a burning concern that was perhaps fueled by my own experience in the harsh smoke of Montana’s devastating wildfires,” said Hutcheson. “But I only lost nine days of guiding, not 30. I wanted to help those who took a gale-force slugging in the Keys.”

Power On Any Terrain

The 2017 TITAN capabilities make this truck ideal for the rough terrain and hard work required for the cleanup. For example, the tall ride height gives plenty of ground clearance, while the wide stance provides stability. The 2017 TITAN can also tow over 9,000 pounds, which comes in handy when moving big objects. Nissan’s participation in the cleanup efforts is just one of many ways the brand sets itself apart.

What do you think? Tell all of us at Santa Cruz Nissan in Santa Cruz, CA in the comments below!

Celebrate Halloween in Santa Cruz

Celebrate Halloween in Santa Cruz, CA

October is the perfect time of year for everyone to let out their inner craziness. You can dress in your favorite costumes and cover your house in spider webs and no one will say a thing. If Halloween is your favorite time of year or you just want to have some spooky fun, here are some great ways to celebrate Halloween in Santa Cruz.

  • Almaden Community Center’s Harvest Festival. This fun festival will be held in San Jose on October 21st starting at11 am. It features a spooky, haunted hallway, a carnival, pumpkin patch, arts and crafts, Tiny Transylvania Town, and more.
  • Halloween 40+ Singles Mixer. Have some fun with the Singles Supper Club with an incredible mixer and dance party at the Number One Broadway club in Los Gatos. The party will be held October 28th starting at 7 pm. Come in costume and make some new friends.
  • Trick or Treat Downtown. Bring the kids downtown to Pacific Avenue and go door-to-door to all the local shops. Trick-or-treating will begin at 2:30 pm and end at 5:30 pm. Pacific Avenue will be closed to traffic during this time.

What are your favorite Halloween activities in the Santa Cruz area? Need a new ride for your Halloween travels? Come check out the all-electric Nissan LEAF® available at Santa Cruz Nissan.

Electric ChargePoint System May Speed Up Electric Vehicle Charge Time

ChargePoint system
The Nissan LEAF Is Just Waving At You

The Nissan LEAF is paving the way for many electric cars in the US, and it may be getting a new supercharging system. While Nissan electric vehicle technology is about as innovative as it gets, one drawback for many electric car owners is the time it takes to charge electric vehicles—until now, it seems.

Quick Battery Charging System

According to Clean Technica, Nissan may be getting a new electric ChargePoint system developed by EVgo. Working with several other automakers to form a coalition of automakers, Nissan announced in January that it was working with Tesla and other groups to create a truly quick battery-charging system.

120kW Of Electricity

For many, the issue isn’t actually vehicles like the Nissan LEAF. Instead, many charging stations are not equipped to handle “fast charging,” or what is frequently referred to as “Level 3” charging. While many stations and public ports have Level 2 charging, few places let you get more than 50kw at a time. However, Nissan, working with Tesla, may be able to get as much as 120kW at a time across several places in the US.

Where To Find Charging Stations

In fact, several places in western Europe offer supercharging stations. Nissan announced in early August that it was working with a company named DBT to create 150kW charging stations, adding that it will hopefully have up to 2,100 stations in the US in the near future. Here at Santa Cruz Nissan in Santa Cruze, CA we can’t wait to see what happens over the next few years.