New Nissan GT-R50 by Italdesign Commemorates 50 Years of the GT-R

Nissan GT-R50 By Italdesign
Nissan GT-R50 By Italdesign
Get The Grand Tour Of This Nissan

Nissan GT-R50 By Italdesign

The Nissan GT-R50 by Italdesign recently debuted at the Goodwood Festival of Speed near Surrey, England. The GT-R50 was designed in to commemorate the 50-year anniversary of both the GT-R and Italdesign, an auto design and engineering company in Moncalieri, Italy. The special GT-R50 is a new take on the GT-R NISMO, featuring incredible performance and a sleek, European-inspired design. According to Nissan, the GT-R50 will have a 3.8-liter V6 engine that generates roughly 710 horsepower. The NISMO-tuned powertrain is complemented by a BILSTEIN DampTronic® I damping system and Brembo braking. It also has Michelin Pilot Super Sport tires for added grip on the track. This marvel of modern engineering celebrates 50 years of the GT-R with a sharp exterior look that pairs gold and black colors to create a surprisingly luxurious style.

Goodwood Festival

“It was an honor and a privilege to be the first driver to drive the GT-R50 up the hill at Goodwood,” said Lucas Ordóñez, a Nissan Blancpain GT Series Endurance Cup driver. “It’s such a fantastic place to drive it. Once I got asked by Nissan to drive it, obviously I was excited. I had already shared a photo of the car on my Instagram account and said that I was dreaming of driving it – then Nissan called me and asked me.” In addition to the Goodwood Festival, the new racecar will appear next at the Spa 24-hour race in Belgium as well as the Rolex Monterey Motorsports Reunio at Laguna Seca in late August. With incredible power and intelligent engineering, the GT-R50 is bound to dominate the track.

While you can’t bring home the Nissan GT-R50 by Italdesign (yet), contact us at Santa Cruz Nissan in Santa Cruz, CA to find the production GT-R that’s right for you.

Nissan Ties for First in JD Power Initial Quality Study

Initial Quality Study

The Best In Initial Quality Study

Looking for durability in a car? Consider a Nissan. The Nissan brand recently tied for the most awards from the JD Power 2018 Initial Quality Study. This study is a standard for predicting which cars will have the fewest problems in the future and those that currently have the highest quality. Among the cars that received top honors were the Frontier, Maxima, and Altima.

Winning 3 Years In A Row

According to Nissan, the brand has been a leader in the study for three years in a row, as it’s the third consecutive year Nissan has achieved significant improvement. The Frontier was the best Midsize Pickup, the Nissan Maxima took the Large Car category, and the Nissan Altima won the Midsize segment. The Nissan LEAF also showed massive improvement since last year. What does this study mean for the winners? In short, they’re the least likely to have problems in the near future. “Nissan’s J.D. Power IQS results for 2018 are encouraging because they reflect customer satisfaction directly from the people who buy and lease our vehicles,” said Mark Swenson, vice president of Total Customer Satisfaction for Nissan North America. “Positive IQS performance is a tribute to the ongoing efforts of Nissan Engineering, R&D, Quality and Manufacturing teams around the world.”

Nissan Owners Have Spoken

How does JD Power measure quality? The Initial Quality Study draws conclusions by looking at customer information and data from the first 90 days of ownership. That means that Nissan owners are tied for being the most satisfied during the first three months of ownership, which is a positive indication of things to come.

If you want to see some of these award-winning Nissan vehicles for yourself, contact us at Santa Cruz Nissan in Santa Cruz, CA.

New Nissan LEAF Could Feature an Open Top

New Nissan LEAF
LEAF It All Behind

Longer All-Electric Range

The new Nissan LEAF is already looking pretty good with a longer all-electric range. Recently, the automaker unveiled a sportier model of the eco-friendly car. The ‘open-air version’ of the new Nissan LEAF could feature an open top.

New Nissan LEAF Appearance

While not quite a convertible, the ‘open-air version’ of the Nissan LEAF is a new take on the sportiness of electric vehicles. The model made its debut at the Tokyo forum on zero-emission society. At the moment, there aren’t any plans to put the open-topped Nissan LEAF into production. Instead, it appears that the concept is a celebration of 100,000 Nissan LEAF sales since 2010 in Japan. “The 100% electric car was displayed at a forum to celebrate the milestone of 100,000 sales of the Nissan LEAF in Japan since the model was first introduced in 2010,” Nissan said in a press release.

Open-Air Concept

The open-air concept is the most recent of three concepts. In October 2017, Nissan showed off a Nismo version of the next-generation Nissan LEAF ahead of the Tokyo Motor Show. That concept featured a black interior with red accents. Two months later, in December 2017, the Japanese automaker unveiled an all-electric Nissan LEAF GT concept.

3 New Options

All three concepts indicate that Nissan may be looking at releasing sportier versions of the Nissan LEAF. While there don’t seem to be firm plans for putting any concepts into production, these fantasy versions are a good indication of what could be coming in the future. To learn more about the Nissan LEAF models now on sale, contact us at Santa Cruz Nissan in Santa Cruz, CA.

Nissan Donation of $250,000 to HBCU STEM Programs Brings Total Up to Almost $2 Million

Nissan donation
Investing In Our Future

Supporting Colleges & Universities

Since the opening of its facility in Canton, Mississippi, in 2003, Nissan has been dedicated to supporting local historically black colleges and universities, or HBCUs. The most recent Nissan donation of $250,000 brings their total support of local HBCUs up to almost $2 million. Nissan is especially dedicated to investing in STEM (science, technology, engineering, and mathematics) education, which is why more than half of that $2 million has gone to STEM programs. In fact, Nissan was named a 2018 Top Supporter of HBCU Engineering Schools by US Black Engineer & Information Technology Magazine.

Nissan Donation of $250,000

The recent donation of $250,000 went to seven of Mississippi’s HBCUs, including two community colleges and three state universities, and will be used for resources and promotion of a wide range of STEM programs.  The Nissan North America director of Diversity and Inclusion, Jeffrey Webster, said Nissan’s investment in STEM at HBCUs is “vital to fostering the minds of the next George Washington Carver or Mae Jemison.”

STEM-Related Bachelor’s Degrees

According to a 2016 report from the National Science Foundation, HBCUs have a proven track record when it comes to STEM. They produce 27% of Black students with STEM-related bachelor’s degree while making up only 3% of colleges nationwide. Here at Santa Cruz Nissan in Santa Cruz, CA, we are proud of the contributions of our manufacturer. It is constantly looking for ways to help in the community, just like the team here at the dealership.

All-New Nissan Altima Global Debut Set for 2018 New York International Auto Show

All-New Nissan Altima Global Debut
New Design. New Technology

Best-Selling Sedan

The Northeast region of the United States has always been considered the most popular market for the Nissan Altima, which is the brand’s best-selling sedan. That’s why the all-new Nissan Altima global debut will occur at the 2018 New York International Auto Show on March 28 before showing up in the Santa Cruz Nissan showroom.

6th Generation of Greatness

The 2019 Altima will offer a redesigned version of the sedan, replacing the fifth-generation model that has been on sale since 2012. We think that we can get an idea of what the Altima will look like based on the Nissan Vmotion 2.0 concept, which was showcased at the Detroit Auto Show in 2017.

V-Motion Grille

It’s likely the Altima will mirror the concept car’s new vertical V-motion grille, though it might stay away from the more futuristic design aspects to still appeal to traditional buyers. It will likely also have more headroom for rear passengers thanks to a slightly more fastback roof profile.

Coming Soon

For power, the Altima will likely keep an inline-four engine for its base engine, though whether or not Nissan will keep its beefy V6 engine is still up in the air. The sixth-generation Altima will go on sale later this year and will hopefully keep up with the current Altima’s top-notch sales, which allowed it to be the thirteenth top-selling vehicles in the United States.

To learn more about the 2018 Nissan Altima currently on our lot, come see us at Santa Cruz Nissan in Santa Cruz, CA.

Nissan Brings Fun Winter Concept Cars to Chicago Event

winter concept cars
Nissan Auto Show

Chicago Auto Show

The Chicago Auto Show happened recently, and automakers all over the globe brought their wares to the motor show stage to showcase their vehicles. To acknowledge Chicago’s chilly winter weather, Nissan decided to have some fun with the event by bringing along two winter concept cars designed to hold their own in hazardous winter weather. The Nissan Armada Snow Patrol and the 370Zki Roadster both made their debut onstage at the Chicago Auto Show, attracting attention from attendees for their unique designs.

Nissan Armada Snow Patrol winter Concept Cars

The Nissan Armada Snow Patrol is the less adventurous of the two cars. Nissan used a standard Armada for the concept, attaching various accessories and playing with the design to give it a winter-ready twist, including a lift kit for more ground clearance, LED exterior lights, and off-road tires.

Nissan 370Zki Roadster

Meanwhile, the Nissan 370Zki Roadster is essentially a sports car snowmobile in action. Based off a convertible and modified for winter weather, the concept is undeniably experimental, featuring another lift kit and 4-foot-long Dominator Tracks on the wheels.

These winter concept cars from Nissan won’t be making it to the mainstream market, of course, but it’s just one fun example of how automakers can get creative and have fun at auto shows, while still showing off the potential of vehicles like the Nissan Armada and Nissan 370Z. For more information visit us at Santa Cruz Nissan in Santa Cruz, CA today.

2018 Nissan Titan XD Midnight Edition Unveiled

Titan XD Midnight Edition
Midnight Still Shines

Titan XD Midnight Edition

The winter solstice is the darkest day of the year, which makes it the perfect time to show off the 2018 Nissan Titan and Titan XD Midnight Edition. Nissan did just that on December 21, 2017 in Nashville, Tennessee.

Black Grilles

Both of these special edition models take being dark to the next level and feature black grilles with dark inserts, black exterior badging, 20-inch black wheels, dark headlamps, black mirrors, black fog lamp finishers, black door handles, black step rains, black front and rear bumpers, black interior trim, and “Midnight Edition” exterior badging.

Crew Cab

The Titan Midnight Edition is only available on Crew Cab SV and SL models. With the Titan XD Midnight Edition, you will also get black fender louvers. These special features are only available on the Crew Cab SV and SL 4×4 models and come equipped with the Cummins® 5.0-liter V8 Turbo Diesel engine. Along with these two truck models, there are other Midnight Edition Nissan models available including the Frontier, Pathfinder, Murano, and others.

Check It Out

If you are going for the dark and brooding look in your next truck, the 2018 Nissan Titan and Titan XD are on sale right now at Santa Cruz Nissan in Santa Cruz, CA. Stop by for a test drive to see if these trucks are dark enough for you.

2017 TITAN Capabilities Come in Handy During Hurricane Irma Cleanup

2017 TITAN capabilities
Hurricane Relief

September Storm

Hurricane Irma hit the southeastern region of the US hard in September, but many people are still recovering. Partnering with Hilary Hutcheson, a premier fly-fishing guide, Nissan offered its help in the cleanup efforts that have been ongoing in the Florida Keys area.

Giving Back To The Community

Nissan is dedicated to giving back to the community, one reason we at Santa Cruz Nissan are proud to be associated with the brand. Offering a 2017 Nissan TITAN for the cleanup efforts after Hurricane Irma, Hutchinson and her team were able to haul debris that’s been littering the coast for months. According to Nissan, Hutchinson also participated in a local fly-fishing tournament to raise money for the efforts as well.

“When I saw my friends in the Keys lose 30 guide days in the wake of Hurricane Irma – as well as their boats and homes in some cases – I felt a burning concern that was perhaps fueled by my own experience in the harsh smoke of Montana’s devastating wildfires,” said Hutcheson. “But I only lost nine days of guiding, not 30. I wanted to help those who took a gale-force slugging in the Keys.”

Power On Any Terrain

The 2017 TITAN capabilities make this truck ideal for the rough terrain and hard work required for the cleanup. For example, the tall ride height gives plenty of ground clearance, while the wide stance provides stability. The 2017 TITAN can also tow over 9,000 pounds, which comes in handy when moving big objects. Nissan’s participation in the cleanup efforts is just one of many ways the brand sets itself apart.

What do you think? Tell all of us at Santa Cruz Nissan in Santa Cruz, CA in the comments below!

Always Have Safe Holiday Travels When You Drive with Nissan

Safe Holiday Travels
Holiday Travelling Fun For The Whole Family

Whether you’re trekking across town or across the country this holiday season, the best way to get from Point A to Point B with all your passengers, pies, and presents safely in tow is behind the wheel of a cozy Nissan sedan.

For safe holiday travels, follow these simple travel tips, and don’t leave home without your Nissan!

Make Sure Maintenance is Up-to-Date

Have you been putting off changing your oil or checking your tire pressure? If so, don’t delay any further! Safe driving starts with a healthy vehicle. You can even schedule a check-up for your Nissan at our Santa Cruz Nissan service center today.

Change Your Wiper Blades

Old wiper blades can greatly decrease visibility if you get caught in inclement weather. In sunny Santa Cruz, we don’t have to worry about this very often, but if you’re traveling into fouler climates, you’ll want to make sure your wiper blades are smudge-free.

Don’t Drive Groggy

Safe holiday travels start with a well-rested and aware driver. Take your turkey-nap before you get behind the wheel, and never drive if you’ve been enjoying the eggnog a little too much.

From all of us here at Santa Cruz Nissan in Santa Cruz, CA, we wish you a very merry holiday season!

Celebrate Halloween in Santa Cruz

Celebrate Halloween in Santa Cruz, CA

October is the perfect time of year for everyone to let out their inner craziness. You can dress in your favorite costumes and cover your house in spider webs and no one will say a thing. If Halloween is your favorite time of year or you just want to have some spooky fun, here are some great ways to celebrate Halloween in Santa Cruz.

  • Almaden Community Center’s Harvest Festival. This fun festival will be held in San Jose on October 21st starting at11 am. It features a spooky, haunted hallway, a carnival, pumpkin patch, arts and crafts, Tiny Transylvania Town, and more.
  • Halloween 40+ Singles Mixer. Have some fun with the Singles Supper Club with an incredible mixer and dance party at the Number One Broadway club in Los Gatos. The party will be held October 28th starting at 7 pm. Come in costume and make some new friends.
  • Trick or Treat Downtown. Bring the kids downtown to Pacific Avenue and go door-to-door to all the local shops. Trick-or-treating will begin at 2:30 pm and end at 5:30 pm. Pacific Avenue will be closed to traffic during this time.

What are your favorite Halloween activities in the Santa Cruz area? Need a new ride for your Halloween travels? Come check out the all-electric Nissan LEAF® available at Santa Cruz Nissan.